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We’ve always said the Hydroscaph diving watch collection was a “new breed of Swiss luxury watches” but in fact, CLERC is further evolving into a new breed of Swiss luxury watch company and forging a new era in the industry.
This is because we have entered into a long-term, multi-level partnership with Sub Aviator Systems, the producers of Orcasub – a Personal Luxury Submersible.
Both CLERC and Sub Aviator Systems make what they call “exploration machines”. While CLERC’s powerful yet stylish machines fit handsomely on the adventurous male wrist, Sub Aviator Systems submersibles fly swiftly at 2,000 feet under water. In both cases, these creations are meant to be used in the most extreme of conditions. But it didn’t take our two companies very long to realize that the fit between us was much more than skin-deep.
In fact, you could say it’s symbiotic, because we both share philosophies, values, personalities, and engineering savvy. With this new partnership, we will also share the sort of technical and R&D resources which until now had never been available to traditional Swiss watch companies. Not to mention a combined 200 year legacy of innovation and technical prowess.
That’s because Sub Aviator Systems is actually manufacturing partners with a company called Nuytco. And Nuytco is to underwater exploration what NASA is to the Space Program. In fact, NASA astronauts train at Nuytco’s underwater facilities in Vancouver. Owner Phil Nuytten is a legend in the industry on par with men like Jean-Michel Cousteau, who is a close friend and colleague. (He still maintains ties to the Cousteau family). A commercial diver since the 1960s, Phil spent his life pioneering new underwater technologies and tactics. Few if any people have contributed as much to the world of diving – commercially, militarily, and recreationally – than he has for the past fifty years.
Nuytco has been involved in almost every major underwater operation for science, research, rescue, construction, entertainment, and military application known to man. Phil’s regular clients include the national Navies of virtually every country in the world, the US Navy Seals, NASA, Hollywood moguls (guess how movie classics like Titanic and The Abyss were filmed under water), scientists, researchers, rescuers, and the list goes on. When there’s a problem to solve, a new device or tool to invent, or technical limits to surmount, people call on Nuytco.
For CLERC, the ability to tap into this experience and expertise is an industry game changer. The advantages from a product development, research, manufacturing, and testing perspective are limitless. Improved construction, new materials, greater depths, added safety features, and resilience are some of the key benefits. And no other dive watch companies will be able to test their product for corrosion, legibility, air and water pressure, extreme temperatures, and shock all at the same time and all under real-life extreme depth conditions. Something Nuytco does routinely for all its equipment, and will now do on every new Hydroscaph model starting with the new 2015 GMT model. In many ways, thanks to this partnership, CLERC gets access to the most revered and prestigious “underwater exploration laboratory” in the world.
For Sub Aviator Systems, it’s about accessing 140 years of CLERC experience in the demanding field of luxury, as CLERC will now market and promote the Orcasub personal luxury crafts on a global scale. CLERC will also advise on interior finishing, customization, and comfort features of the cockpit area.
These super-fast, easy-to-use, and maneuverable submersibles will fly two pilots in atmospheric comfort and safety down to 2,000 feet. In all human history until now, people who have personally witnessed life at such depths can be counted on a single hand. But Orcasub will put underwater flight at anyone’s hands – anyone, that is, who can part with the $2 million it takes to custom-build it. But rest assured, that price includes complete Flight Training certification. A lifetime experience no one ever forgets!
CLERC is forging a new era in the history of human exploration machines. And thanks to Sub Aviator Systems and CLERC, deep-sea exploration will soon become as routine as hopping into your exotic car for a quick trip to the local cigar shop.
For a PDF version of this exciting announcement, please click here.